OZZY OSBOURNE Jokes About DNA Sale With Liquid Death: 'Clone Me, You Bastards'

Summary

• Liquid Death sells limited cans containing Ozzy Osbourne’s DNA for possible future cloning—only 10 cans exist.
• Each can was personally used and hand-signed by Ozzy before being sealed in lab-grade containers.
• Ozzy approves the stunt with his quote: ‘Clone me, you bastards.’ Liquid Death continues its wild marketing streak.

Liquid Death has cranked up its marketing chaos once again. This time, the company is selling cans that not only once contained iced tea but also hold something far weirder: Ozzy Osbourne’s DNA.

The stunt involves 10 empty cans of Liquid Death Iced Tea that Ozzy personally drank from. After he finished, each can was sealed, theoretically locking in his DNA for future use.

In Liquid Death’s words, once “technology and federal law permit,” these cans could, in theory, allow someone to clone the Prince of Darkness himself.

Each of these ten cans comes packed in lab-grade containers and is individually hand-signed by Ozzy. The price tag? $450 per can, available exclusively through the brand’s website.

Ozzy’s blessing

Never one to shy away from absurdity, Ozzy offered his own short but on-brand approval of the project:

“Clone me, you bastards.”

The whole concept fits neatly into Ozzy’s public persona: a mix of macabre humor and total indifference to whatever anyone thinks.

Liquid Death’s playbook

For anyone wondering how selling rock star DNA fits into the business model of a beverage company, welcome to the Liquid Death experience. The brand built its identity around absurd marketing stunts, designed to make bottled water, iced tea, and sparkling water seem more entertaining than the average sugary energy drink.

Liquid Death wraps its products in heavy-metal aesthetics, sells “Death Dust” drink mixes, and frequently uses humor to push a sustainability message. A chunk of its revenue goes to nonprofits tackling plastic pollution, promoted under its #deathtoplastic campaign.

The company explains that its mission is to make “health and sustainability 50 times more fun.” Whether anyone actually wants to clone Ozzy someday is, apparently, beside the point.

Corporate deals

Despite its outsider vibe, Liquid Death continues locking down serious partnerships. Last year, it signed a sponsorship deal with NASCAR and expanded into several major entertainment venues, including Madison Square Garden, Radio City Music Hall, the Beacon Theater, and the Sphere in Las Vegas.

In February, the brand aired its first national Super Bowl ad and signed a multiyear deal with the Philadelphia Eagles, becoming the official iced tea partner of the reigning NFL champions.

Ozzy’s prior warning

Ozzy’s relationship with Liquid Death didn’t begin with this DNA stunt. About a year ago, he appeared in a bizarre promotional video advising kids not to snort Liquid Death’s powdered beverage mix, Death Dust.

“I love how Liquid Death makes a healthy thing like hydration more fun,” Ozzy said at the time. “Sharon, the family, and I drink Liquid Death all the time. It’s delicious. But seriously, don’t snort or inject anything they make. It’s much better for drinking.”

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