OZZY OSBOURNE Launches Limited Makeup Line With Jolie Beauty

The rock legend has partnered with Jolie Beauty, an independent makeup brand based in Birmingham, U.K., to create a limited-edition collection of cosmetics.

The collection will go on sale starting July 9 through the Jolie Beauty website. It combines the brand’s bold, artistic style with Ozzy’s signature gothic and theatrical look.

Jolie Cashmore, the founder and CEO of Jolie Beauty, shared her excitement about the partnership.

“It’s such an honor that Ozzy and his team chose us,” she said. “We’re an independent brand from his hometown, so this means a lot. This collaboration celebrates Ozzy’s influence on music, fashion, and the alternative scene.”

Cashmore posted a video on social media, saying the experience was emotional for her. “I’ve cried over this. I grew up listening to Black Sabbath and Ozzy. To work with him and his team is a dream come true.”

This isn’t Ozzy’s first step into the beauty world. In 2022, he released a makeup set called the Ozzy Osbourne Collection, which included a 14-shade “Bat Palette” and a coffin-shaped palette. The shade names were inspired by his hit songs like Crazy Train, Iron Man, and Zombie Stomp.

The news comes as Birmingham prepares for a big weekend. The city is hosting the final Black Sabbath concert, and local officials say it could bring in up to £20 million (about $27 million) to the West Midlands economy.

According to the West Midlands Growth Company, up to 300,000 people are expected to attend events in the city, including music shows, sports, and food festivals.

Ozzy Osbourne’s Makeup Collab Doesn’t Come Out of Nowhere

Ozzy Osbourne launching a makeup line sounds like a punchline, but once you think about it, it lines up.

The man’s spent decades leaning into a gothic persona, complete with smeared eyeliner, black nails, and a wardrobe that rarely strays from stage-ready vampire. If anything, this kind of product line feels long overdue.

He’s partnering with Jolie Beauty, an indie label out of Birmingham that already caters to the goth and alternative crowd.

Unlike most celebrity cosmetic ventures, this one at least seems aware of its audience. Jolie isn’t a mass-market brand trying to look edgy for Halloween, it actually lives in that space year-round.

That makes the collaboration less about marketing reach and more about stylistic alignment.

The trend of musicians branding beauty products isn’t new. Everyone from My Chemical Romance to Machine Gun Kelly has dipped into cosmetics to extend their aesthetic beyond the stage.

Some of those attempts felt half-baked; others, like this one, come off more cohesive. Ozzy’s not reinventing himself here. He’s just selling part of the image people have been copying for years.

There’s also a local angle worth mentioning. Jolie Beauty is based in Birmingham, same as Ozzy, and for once, the “supporting local” line isn’t just PR filler.

Choosing a small, independent business from his hometown instead of partnering with a corporate behemoth adds a bit of weight to the project. It doesn’t scream authenticity, but it mumbles it convincingly.

As for whether this collection actually resonates with anyone outside the overlap of metalheads and makeup collectors? That’s another story.

Limited-edition or not, Ozzy-branded eyeliner probably isn’t launching at Sephora next to Rihanna’s latest.

But it doesn’t have to. It’s a niche product aimed at a niche audience, and for once, that seems intentional.

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